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Email marketing is one of the most influential marketing tools accessible to businesses of all sorts and sizes. No matter how you define success, you can increase web site traffic with Email marketing while investing only a small amount of time and an even smaller amount of money.
"54% of small businesses surveyed rated Email Marketing as the top online promotion to increase website traffic that drive site visitors and customers to their web sites and storefronts."
Following are the key benefits of Email marketing
1. Economical Email marketing is a reasonable & affordable way to increase your web site traffic on a limited marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense.
"This information has been only available to big businesses who had research and marketing departments, companies like American Express, Now any business can have it."
3. Instantaneous response Email marketing has two great advantages over other marketing vehicles. First, with the existing and easily obtainable self-service tools, anyone can generate and send compelling Email newsletters, promotions, announcements or more in hours or days. No agency or production time is necessary to create and send professional communications. Second, Email marketing generates an instantaneous response. The call to action is apparent: "Click here to take advantage of this offer", or "to learn more about this service", or to "attend this event".
4. Quantifiable results Unlike other vehicles for marketing, results from Email campaigns are easily measured. Results are reported in terms of "opens", which report the number of people saw your offer or newsletters, Click Through Rates (CTRs), which measure how many people actually clicked on the links in your Email, and in a many cases, who actually clicked on those links.
5. Uncomplicated For small and medium business there are web-based Email marketing products. Most of them include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message while the rest has already been done.
Conclusion and Evaluation Internet marketing is no doubt the most effective and efficient mode of communication with the customers and prospects. But unfortunately in some of the developing countries the scope of Internet marketing is not so wide because organizations still relay a lot on advertising through the other channels, as a result spending a lot on conventional marketing.
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